Pitching your business to potential investors is hard. For social entrepreneurs, it’s especially difficult because of the pandemic. Investors simply want to make sure that they are investing in the right business, the right people, under the present circumstances.
Fortunately, BPI Sinag, the flagship program of the BPI Foundation, continues to champion social entrepreneurs (SEs) by providing free capacity-building webinars to help their businesses become more competitive amid the pandemic.
“Social entrepreneurs must have the skill to share their visions and plans,” said BPI Foundation Executive Director Owen Cammayo. “Attracting a good investor would not be possible if we are not able to communicate our stories and share our impact with these investors.”
BPI Sinag recently invited visionary entrepreneur and StartUp Village Director Carlo Calimon to give pointers to BPI Sinag social entrepreneurs on how to create an impactful pitch.
“For pitches, you want to touch the heart, you want to be able to hit their feelings and capture their attention by hitting the pain point,” said Mr. Calimon.
Make a winning pitch deck
The first step in getting funded by any potential investor is developing an effective pitch deck. “This is like your mini business plan. Pitching is always a good indicator of how organized and prepared you are,” he said.
Essentially, a strong pitch deck must contain the following:
In creating the perfect pitch, numbers and narratives are both important, but it is better to first know your identity, your purpose, and the kind of positive change you hope to give out to the world.
“It’s all about tailor-fitting your pitch towards your audience. In this case, pitching to investors, focus on the capitalist side. At the end of the day, they are looking for a sound business model. Your mindset should be: you are in a business, you are creating value, it’s just that your model involves the community,” said Mr. Calimon.